The category management textbook
In eight steps to more success at the point-of-sale
With GS1 Germany on the pulse of time. Dynamic market developments and changing shopper behaviour also require a high degree of flexibility in category management.
Category management means: full focus on the shopper. But how is it possible to understand what is important to the customer? What do you do with the gained insights? And how can retailers and manufacturers secure the long-term attention and loyalty of their customers and consumers?
We have captured the category management concept in the textbook "Category Management: In eight steps to more success at the point-of-sale“ – now also available in English. Step by step we explain the 8-step CM process, which has long been established in the market and has set the standard. Enriched with international examples and adaption to different markets, the English edition now also serves as a guide to category management for all CM practitioners and those who want to become one.
Note: For bulk orders or international orders outside EU region, please use our order form in PDF-format or send an e-mail to cmbuch@gs1.de.
This textbook offers you…
- the CM concept from scratch - for beginners and experts.
- an introduction to CM and gives advanced practitioners new impulses for their daily CM business.
- input to deepen or refresh your CM knowledge.
- valuable impulses and approaches for practical implementation.
- a comprehensive insight into the standardised 8-step CM process applicable for different sectors.
- the one management concept when it comes to shopper-oriented measures.
Extract
| Year of publication | 2023 |
| Price | 59,99 € |
| Publisher | GS1 Shopper Experience |
| Authors | Birgit Schröder, Sofia Allerby, Christian Eisenberg, Angelika Hense, Justine Lauer, Dr. Jennifer Meyer |
| Dimensions | 16,5 x 24 cm |
| ISBN | 978-3-9823614-5-1 |
| Language | English |
| Format | Paperback |
| Pages | 252 |
Birgit Schröder
has been a Board member of GS1 Germany since 2008 and as Lead Shopper Experience she is responsible for the portfolio of the entire business unit. She has also been Co-chair of the global ECR Community since the beginning of 2021.
Christian Eisenberg
has been working in category management at GS1 Germany since 2015 and is responsible for the public training, studies & insights as well as the ECR Demand Side expert group and product management in the Shopper Experience division.
Angelika Hense
has been a category management trainer and consultant at GS1 Germany since 2016. She is responsible for a wide range of FMCG client projects and drives strategic shopper experience topics.
Dr. Jennifer Meyer
has been with GS1 Germany since 2020 and shares her knowledge as a CM trainer and consultant. She is also the driving force behind the digital learning platform “GS1 Academy”.
Justine Lauer
has been part of the team since 2021 as a trainer and consultant. She works with manufacturers and retailers on their demand side development and provides support for shopper-related questions.
Sofia Allerby
joined GS1 Germany in 2018. She is responsible for the international CM concepts as well as the development and execution of customised trainings. She is also a member of the global ECR Community and ECR CatMan Network Steering Group.